Signal From Noise

Not Just Post-Millennials: Opportunities from the Ascent of Generation Z

“My dear graduates, let me be frank, the best years are very much ahead of you. And they can be whatever you want them to be … You’re going to continue to evolve in unforeseen ways. What defines you now will be mere shades and hues of a more vibrant you over the next five, 10, 50 years. Honestly, I can’t think of anything more liberating than that, knowing that life will look differently than you think it will.”
~ Actress Octavia Spencer, Commencement Speech for Kent State University Class of 2017

We are coming up on the tail end of another graduation season, with another set of young adults going into the world – to strive and to build, to work and to spend. This will be the first half of a series about the youngest generation of adults, focusing on their generalized approach toward money matters and what companies are poised to benefit from them.

This year’s high-school graduates fall just past the midpoint of the birth years that demographers use to define Generation Z (1997-2010). More than half of Gen Z are now legally adults. The generation ranges in age from 13 to 26. 

Demographics are destiny – that’s what our Head of Research, Tom Lee, constantly repeats as a mantra. This forms part of the foundation for his perennially outperforming Gran...

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